Privacy Policy | HERO-ERA Store
Privacy Policy
Welcome to the HERO-ERA Store Privacy Policy.
Your privacy is important to us, and we are committed to protecting your personal information.
This policy explains what information we collect, how and why we use it, who we may share it with, and your rights under applicable data protection legislation.
The HERO-ERA Store is operated by HERO Events Ltd, trading as HERO-ERA.
This Privacy Policy applies to personal information collected through the HERO-ERA Store.
Personal Information We Collect
When you visit the HERO-ERA Store, we may automatically collect certain information about your device and website activity, including:
- Web browser and device type.
- IP address.
- Time zone.
- Cookies and similar technologies.
- Pages and products you visit.
- How you interact with our website.
- The website or search engine that referred you to us.
We refer to this as Device Information.
When you place an order, attempt to place an order or contact us, we may collect:
- Name.
- Billing address.
- Delivery address.
- Email address.
- Telephone number.
- Payment and transaction information, processed securely through our payment providers.
- Order history.
- Information you provide when contacting our team.
We refer to this as Order and Customer Information.
Together, this information is referred to throughout this policy as Personal Information.
How We Collect Information
We collect personal information when you:
- Browse or interact with our website.
- Place or attempt to place an order.
- Create or use a customer account.
- Contact us with an enquiry.
- Subscribe to marketing communications.
We also use technologies including cookies, log files, pixels, tags and web beacons to support website functionality, understand visitor activity and measure marketing performance, where permitted.
How We Use Your Personal Information
We use your personal information to:
- Process and fulfil orders.
- Arrange delivery and supplier fulfilment.
- Process payments securely.
- Provide order confirmations, invoices and dispatch updates.
- Respond to customer enquiries.
- Contact you regarding your order, product availability or delivery.
- Manage returns, refunds and delivery issues.
- Detect and prevent fraudulent activity.
- Maintain the security and functionality of the Store.
- Improve website performance and usability.
- Analyse website traffic and customer behaviour.
- Send marketing communications where permitted.
We do not sell your personal information.
Lawful Basis for Processing
We process personal information in accordance with applicable data protection legislation.
Depending on the purpose, we may rely on the following lawful bases:
Contract
To process purchases, arrange payments and deliveries, fulfil orders and provide customer support.
Legal Obligation
To comply with applicable legal, accounting, tax and regulatory requirements.
Legitimate Interests
To operate and improve the HERO-ERA Store, maintain website security, prevent fraud and respond to customer enquiries, where these interests are not overridden by your rights and freedoms.
Consent
Where required, for marketing communications and the use of optional cookies or similar tracking technologies.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Marketing Communications
Where you have agreed to receive marketing communications, or where otherwise permitted by applicable marketing laws, we may send you information about:
- New products.
- Special offers.
- HERO-ERA events.
- Historic rally news.
- Store promotions.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.
You may also contact us directly to update your marketing preferences.
We will not use information supplied solely for order fulfilment to send marketing communications unless we have an appropriate lawful basis and meet the applicable marketing requirements.
Sharing Your Information
We share personal information only where necessary to operate the HERO-ERA Store, fulfil customer orders, provide our services or meet our legal obligations.
This may include sharing relevant information with:
- Shopify, our ecommerce platform.
- Payment providers, to process transactions securely.
- Shipping and courier companies, to arrange delivery.
- Product suppliers and fulfilment partners, where products are ordered or dispatched directly on our behalf.
- Website analytics providers, including Google Analytics, where applicable.
- Marketing platforms, in accordance with your marketing preferences and applicable data protection requirements.
- Professional advisers or relevant authorities, where required by law.
Supplier Fulfilment and Direct Dispatch
Some products available through the HERO-ERA Store may be supplied or dispatched directly by our trusted suppliers and fulfilment partners.
Where necessary to fulfil your order, we may share relevant information with these partners, including:
- Your name.
- Delivery address.
- Telephone number.
- Email address.
- Details of the products ordered.
This information is shared only as required to process, prepare and deliver your order, or to resolve an associated fulfilment or delivery enquiry.
We share only the information reasonably necessary for the relevant purpose.
We do not sell your personal information to third parties.
You can read Shopify's Privacy Policy here:
https://www.shopify.com/legal/privacy
You can read Google's Privacy Policy here:
https://policies.google.com/privacy
Cookies
The HERO-ERA Store uses cookies and similar technologies to support website functionality and improve the shopping experience.
These may include:
Essential Cookies
Required for the operation of the website, including shopping basket functionality, checkout and security.
Analytics Cookies
Used to understand how visitors interact with our website and help improve its performance.
Marketing Cookies
Used, where applicable, to measure advertising performance and support relevant advertising.
Where required by law, we will request your consent before using optional cookies or similar technologies.
You can manage or withdraw your consent through the cookie preference controls provided on the website, where available, or through your browser settings.
Disabling certain cookies may affect the functionality of parts of the Store.
For further information about cookies, please visit:
https://www.allaboutcookies.org
Targeted Advertising
Where permitted and subject to your applicable privacy preferences, we may use information about your website activity to measure advertising performance or display relevant advertisements through platforms such as Google or Meta.
You can manage advertising preferences through:
Google:
https://adssettings.google.com
Facebook:
https://www.facebook.com/adpreferences
You can also find information about advertising preferences at:
Do Not Track
Some web browsers offer a Do Not Track setting.
We do not currently alter our data collection practices solely in response to a browser's Do Not Track signal.
Where applicable, your cookie consent preferences and other available privacy controls continue to apply.
Your Rights
Under applicable data protection legislation, you may have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information in certain circumstances.
- Request restriction of certain processing.
- Object to processing in certain circumstances, including direct marketing.
- Request a copy of certain personal information in a portable format.
- Withdraw consent where processing is based on consent.
These rights are subject to applicable legal conditions and exemptions.
To exercise any of these rights, please contact us using the details below.
We may need to verify your identity before responding to your request.
We will respond in accordance with the timescales required by applicable data protection legislation.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include retaining information to:
- Fulfil orders and provide customer support.
- Maintain appropriate transaction and accounting records.
- Meet legal, tax and regulatory obligations.
- Resolve disputes or investigate complaints.
- Prevent fraud and maintain website security.
Different categories of personal information may be retained for different periods depending on their purpose and applicable legal requirements.
When personal information is no longer required, we will delete it or otherwise handle it in accordance with our applicable retention procedures.
International Data Transfers
Some third-party services used by the HERO-ERA Store, including Shopify and Google, may process personal information outside the United Kingdom or European Economic Area.
Where personal information is transferred internationally, we take steps to ensure that appropriate protections are applied in accordance with applicable data protection legislation.
These may include recognised international data transfer arrangements, applicable adequacy regulations or other permitted safeguards.
You may contact us for further information about the safeguards relevant to your personal information.
Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Payments are processed through our payment providers, and we do not require customers to provide payment card information directly by email.
Although we take appropriate precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, business practices, service providers or website functionality.
The latest version will always be published on this page.
Contact Us
If you have any questions about this Privacy Policy, how HERO-ERA uses your personal information or wish to exercise your data protection rights, please contact us.
HERO Events Ltd, trading as HERO-ERA
Email: herostore@hero-era.com
Telephone: +44 (0) 1869 254979
Postal Address:
HERO-ERA
138 Southern Avenue
Command Works
Bicester Motion
Bicester
Oxfordshire
OX27 8FY
United Kingdom
If you are unhappy with how we have handled your personal information, you may also complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
ICO website: