Privacy Policy

Welcome to the HERO-ERA Store Privacy Policy. Your privacy is important to us, and we're committed to protecting your personal information. This policy explains what information we collect, how we use it, and your rights under UK and European data protection legislation.

By using the HERO-ERA Store, you agree to the collection and use of information in accordance with this Privacy Policy.

Personal Information We Collect

When you visit the HERO-ERA Store, we automatically collect certain information about your device, including:

• Your web browser.
• IP address.
• Time zone.
• Device type.
• Cookies stored on your device.
• Pages and products you visit.
• How you interact with our website.
• The website or search engine that referred you to us.

We refer to this information as Device Information.

When you place an order or attempt to place an order, we collect information including:

• Name.
• Billing address.
• Delivery address.
• Email address.
• Telephone number.
• Payment information (processed securely through our payment providers).
• Order history.

We refer to this information as Order Information.

Together, Device Information and Order Information are referred to throughout this policy as Personal Information.

How We Collect Information

We collect information using a variety of technologies, including:

• Cookies – Small files stored on your device that help improve your browsing experience and remember your preferences.
• Log Files – Used to monitor website activity such as browser type, IP address, referring pages and time stamps.
• Pixels, Tags and Web Beacons – Technologies used to understand website usage and improve marketing performance.

For more information about cookies, please visit:

https://www.allaboutcookies.org

How We Use Your Personal Information

We use your information to:

• Process and fulfil your orders.
• Arrange delivery.
• Process payments securely.
• Provide order confirmations and invoices.
• Respond to enquiries.
• Contact you regarding your order.
• Detect fraudulent activity.
• Improve the performance and usability of the HERO-ERA Store.
• Analyse website traffic and customer behaviour.
• Send marketing communications where you have given your consent.

We will never sell your personal information.

Marketing Communications

If you have chosen to receive marketing communications, we may send you updates about:

• New products.
• Special offers.
• HERO-ERA events.
• Historic rally news.
• Store promotions.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in every email.

Sharing Your Information

We only share your personal information where necessary to operate the HERO-ERA Store.

This includes trusted service providers such as:

• Shopify (our ecommerce platform)
• Payment providers
• Shipping and courier companies
• Google Analytics
• Marketing platforms where you have provided consent

You can read Shopify's Privacy Policy here:

https://www.shopify.com/legal/privacy

You can read Google's Privacy Policy here:

https://policies.google.com/privacy

Cookies

The HERO-ERA Store uses cookies to:

• Remember your preferences.
• Keep your shopping basket active.
• Improve website performance.
• Analyse visitor behaviour.
• Measure advertising performance.

You can control or disable cookies through your browser settings.

Please note that disabling cookies may affect the functionality of certain parts of the website.

Targeted Advertising

We may use information about your browsing activity to display relevant advertisements on platforms such as Google or Meta (Facebook and Instagram).

You can manage advertising preferences through:

Google:
https://adssettings.google.com

Facebook:
https://www.facebook.com/adpreferences

You can also manage advertising preferences through:

https://optout.aboutads.info

Do Not Track

Some web browsers include a "Do Not Track" setting.

At present, there is no universally accepted standard for responding to these signals, so our website does not currently alter its data collection practices when a Do Not Track signal is received.

Your Rights

If you are located within the United Kingdom or European Economic Area, you have rights under applicable data protection legislation, including the right to:

• Access your personal information.
• Correct inaccurate information.
• Request deletion of your personal information.
• Restrict or object to certain processing.
• Request a copy of your data.
• Withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including meeting legal, accounting and tax obligations.

Order records may be retained where required by law.

International Data Transfers

Some of the third-party services we use, including Shopify and Google, may process your information outside the United Kingdom or European Economic Area.

Where this occurs, appropriate safeguards are in place to protect your personal information in accordance with applicable data protection legislation.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, business practices or website functionality.

The latest version will always be published on this page.

Contact Us

If you have any questions about this Privacy Policy or how HERO-ERA uses your personal information, please contact us.

Email: herostore@heroevents.eu

Postal Address:

HERO-ERA
138 Southern Avenue
Command Works
Bicester Motion
Bicester
Oxfordshire
OX27 8FY
United Kingdom

If you believe we have not handled your personal information appropriately, you also have the right to lodge a complaint with your local data protection authority.