Popular at HERO Store
Popular picks for motoring enthusiasts →
CLASSIC CARS. GREAT ROADS. THE LOVE OF MOTORING.
HERO-ERA STORE
For the Love of Motoring
Discover books, artwork, clothing, gifts, car care and specialist equipment. Thoughtfully selected for everyone who loves cars.
THE CHRISTMAS MOTORING COLLECTION
24 Days. One Motoring Obsession.
Six build-your-own motoring Advent calendars from £85.
CHRISTMAS GIFTS FOR CAR LOVERS
Gifts Worth Wrapping.
A gift for every classic car lover: motoring art, model cars, racing mugs, wallets and chocolates.
THE SMALL GIFT EDIT
Great gifts. Under £25.
A little motoring joy, from mugs and socks to thoughtful finishing touches.
PEKING TO PARIS / THE BOOK COLLECTION
An extraordinary journey. A story worth keeping.
From the roads of Peking to Paris to the pages of a beautiful book. Explore the 2025 edition and our three-book collection.
Explore all motoring books →INSIDE HERO STORE
Something for every car enthusiast.
Stories to read, art to hang, gifts to give and the equipment to get out on the road.
01 / THE COLLECTION
Books
For the motoring bookshelf
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02 / THE COLLECTION
Motoring Art
Art, prints and posters for car lovers
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03 / THE COLLECTION
Gifts
Something for every kind of enthusiast
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04 / THE COLLECTION
Clothing
Everyday motoring style
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05 / THE COLLECTION
Workshop
For the garage and the hands-on enthusiast
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06 / THE COLLECTION
Car Care
For keeping cars looking their best
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07 / THE COLLECTION
Rally Essentials
Equipment for the road ahead
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08 / THE COLLECTION
HERO Auto Jumble
Original and hard-to-find classic car parts
Explore →A FEW FAVOURITES
Something worth discovering.
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