Popular at HERO Store
Popular picks for motoring enthusiasts →
CLASSIC CARS. GREAT ROADS. THE LOVE OF MOTORING.
HERO-ERA STORE
For the Love of Motoring
Discover books, artwork, clothing, gifts, car care and specialist equipment. Thoughtfully selected for everyone who loves cars.
PEKING TO PARIS / THE BOOK COLLECTION
An extraordinary journey. A story worth keeping.
From the roads of Peking to Paris to the pages of a beautiful book. Explore the 2025 edition and our three-book collection.
Explore all motoring books →INSIDE HERO STORE
Something for every car enthusiast.
Stories to read, art to hang, gifts to give and the equipment to get out on the road.
01 / THE COLLECTION
Books
For the motoring bookshelf
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02 / THE COLLECTION
Motoring Art
Art, prints and posters for car lovers
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03 / THE COLLECTION
Gifts
Something for every kind of enthusiast
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04 / THE COLLECTION
Clothing
Everyday motoring style
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05 / THE COLLECTION
Workshop
For the garage and the hands-on enthusiast
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06 / THE COLLECTION
Car Care
For keeping cars looking their best
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07 / THE COLLECTION
Rally Essentials
Equipment for the road ahead
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Best Sellers
Some of our favourite picks
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