Chosen for Historic Motoring
Products selected for historic rallying, touring and classic motoring.
Exclusive Books & Merchandise
Official books, apparel and exclusive HERO-ERA products.
Trusted by the HERO-ERA Community
Trusted by competitors, members and enthusiasts.
Shop by Category
Rally Equipment
Browse essential equipment and practical products designed for drivers, co-drivers and enthusiasts taking on events, touring and adventure journeys.
Books & Publications
Journey beyond the road with rally histories, expedition stories, HERO ERA publications and event photobooks that capture the people, places and adventures behind historic motoring.
Clothing
Explore the complete clothing collection inspired by historic rallying, touring and motorsport culture. Combining premium materials, comfort and subtle styling for everyday wear.
Car Cleaning
Explore premium cleaning and detailing products designed to protect, maintain and enhance your vehicle with practical solutions for every stage of care.
Garage & Workshop
Everything you need to maintain, prepare and protect your vehicle. Explore premium oils, lubricants, spill kits, workshop essentials and practical garage products trusted by classic car owners, restorers and historic rally competitors.
Gifts & Collectables
Celebrate the spirit of motoring with unique gifts, collectables and memorabilia. Perfect for enthusiasts, competitors and anyone passionate about automotive heritage and adventure.
More Miles.
Cleaner Running.
Better Protection.
Get the equivalent of one extra tank of fuel for every 11 fill-ups* while helping your classic engine stay cleaner and better protected.
✓ Average 9% fuel efficiency improvement
✓ Cleans carbon deposits as you drive
✓ Improves fuel lubricity by around 17%
Best sellers
HERO Men Tee Jays CoolDry™ T-Shirt
HERO-ERA Vehicle Tracking Bundle
SulnoxEco Fuel Conditioner | Petrol & Diesel
REVIVE Detailing Starter Kit - Enthusiast
Peking to Paris Motor Challenge
New Arrivals
The Ultimate Driving Gloves – Hand Sewn
Energizer Vision 200 LED Head Torch
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Latest from HERO-ERA
Expert guides, practical advice and historic rallying knowledge from the team behind HERO-ERA. Whether you're preparing for your first event or looking to improve your navigation skills, you'll find helpful articles covering rally equipment, navigation, touring and historic motoring.
