{"product_id":"design-desire-by-keith-helfet","title":"Design \u0026 Desire, by Keith Helfet","description":"\u003cp\u003eWhen Keith Helfet embarked upon an ambitious project to create a new body shape for a secondhand Triumph Spitfire using little more than foam offcuts and plaster of Paris, a life as one of the world's most successful automotive designers seemed like an impossible dream. And yet that's precisely what he would become.\u003c\/p\u003e\n\u003cp\u003eAfter studying at London's prestigious Royal College of Art, the South-African born youngster secured a job at Jaguar, where he would meet his mentor – marque founder Sir William Lyons. Thanks to his encouragement and guidance, Helfet would go on to create a number of iconic designs such as the XJ220 supercar, the XK180 and the beautiful F-type concept created in 2000.\u003cbr\u003e\u003cbr\u003eWith diversions into medical imaging, product design, power-assisted bicycles and electric vehicles,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eDesign \u0026amp; Desire\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eoffers a personal insight into a unique and varied career that has spanned more than four decades – and counting…\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Points\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom Cape Town to Jaguar – the remarkable life of the man who designed the legendary XJ220.\u003c\/li\u003e\n\u003cli\u003eOver 160 images, including many photographs and drawings from Keith Helfet’s own collection and from the early stages of his design career.\u003c\/li\u003e\n\u003cli\u003eA chapter devoted entirely to the creation of the Jaguar XJ220 – in his own words.\u003c\/li\u003e\n\u003cli\u003eA personal insight into the world of automotive design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSpecification\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: 240mm x 280mm | Jacketed hardback | 128 pages | Over 160 images | ISBN 978-1-913089-01-6 | Publication date: December 2023 | Author: Keith Helfet\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Porter Press","offers":[{"title":"Default Title","offer_id":55892232208769,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/0233\/6725\/files\/design-and-desire-keith-helfet-book.webp?v=1783517583","url":"https:\/\/store.hero-era.com\/products\/design-desire-by-keith-helfet","provider":"HERO Store","version":"1.0","type":"link"}